The brand's low-cost, high-volume, trend-driven business model is not conducive to green business practices. H&M's business model involves creating clothes cheaply and in high volumes, as is typical for fast fashion companies. Frequent and large-scale production of clothing is not sustainable or eco-friendly.
H&M set a goal to have 100% of their garments made from recycled components by 2030, and they claim that, as of recently, that figure was already at 65%. Having a goal of 2030 may seem like a good thing, however, there are many brands already using 100% sustainable fabric in 2022.
THE BIGGER PICTURE: Not the only greenwashing lawsuit currently under way, H&M is still facing a separate suit for allegedly “taking advantage of consumers' interest” in sustainability and products that “do not harm the environment” by incorporating “'environmental scorecards' for its products called 'Sustainability …
In 2022, we increased the amount of recycled materials in our products to 24% and the share of more sustainably sourced materials to 84%, making good progress towards our goals.
Lack of transparency, chemicals, and synthetic materials – Uniqlo's sustainability issues are many! Luckily, there are many ethical fashion brands ready to outfit us with timeless, durable, and utterly stylish pieces that don't harm us, the Planet, or the lives of the clothing makers.
In the latest greenwashing case against the Swedish conglomerate, a claim filed in a federal court in Missouri is suing for "misleadingly, illegally, and deceptively" seeking to capitalise on consumer 'green' trends, where H&M customers are led to believe that Conscious Choice products are an environmentally …
Zara's owner, the Inditex Gropu, has been accused multiple times of greenwashing, exploitation, and environmental distraction. Yet, still, many consumers have absolutely no clue how terrible this highly unsustainable business model actually is to people and the environment.
Every item in the collection has been made using materials that have been “sourced in a more sustainable way”, H&M states in a press release.
At the end of the day, H&M is still very much a part of the unsustainable fast fashion industry. Its promotion of “disposable” fashion and constant rotations of new trends and products has a huge environmental impact. An increasing amount of cheap clothing ends up in landfill after a few wears due to these reasons.
Yes, Cider is a fast fashion company. In fact, Good On You, a website that rates fashion brands based on how sustainable and ethical they are, describes Cider as an "ultra fast fashion brand."
Of the surveyed fast fashion retailers in Europe, H&M had the highest proportion of sustainable collections among their clothing lines in the first quarter of 2021, at almost 25 percent. Notably, the percentage of sustainable clothing at Zara and C&A decreased massively from 2020 to 2021.
With more than 5,000 stores worldwide, H&M is one of the many fast fashion companies known for copying high-end fashion, rapid clothing turnover, unsustainable practices including the use of harmful chemicals in its products, as well as inhumane working conditions.
The lawsuit (pdf)was filed in a New York federal court by Chelsea Commodore, a resident of New York state who purchased several items H&M sold under the label “conscious choice.” According to the retailer's marketing materials, those products are made with “at least 50% of more sustainable materials.”
Changing our future through
He is here to help us make the world a better place for all through the power of clothing. For more than 20 years, UNIQLO has been on a path to sustainability. As a global company creating responsible clothing, we are committed to a healthy planet, society, and people.
IKEA's commitment to sustainability is not just limited to its operations. The company also works to inspire others to take action and make a difference. Through its commitment to becoming climate positive by 2030, IKEA is setting a bold example for other companies to follow.
“All grown without pesticides, which is better for the environment. Everything is made in the USA (mostly in California) which supports our homegrown economy and saves on international shipping, meaning it's more sustainable."
All our cotton is organic, in-conversion, recycled or sourced through Better Cotton, and we are committed to keep improving the cotton we use in our products. Cotton is a natural, renewable and biodegradable fibre widely used in clothing, home textiles and furniture.
Misleading consumers: Greenwashing deceives consumers into believing that when they buy a product or use a service, they are making a positive environmental impact. However, they may be making no difference or even contributing to environmental problems.
Plastic pollution can alter habitats and natural processes, reducing ecosystems' ability to adapt to climate change, directly affecting millions of people's livelihoods, food production capabilities and social well-being.
According to Daxue Consulting, Cider's business model is similar to that of Shein (one of the biggest DTC fast fashion brands in the world), as it is guided largely by frequently rolling out new trendy items, charging shockingly low prices, and social media promotion.
Is Cider Ethical No, Cider is not ethical. For starters, you literally can't find any information related to its factories on its website. The only known fact is that it sources its clothes from China— and that's it!
H&M itself states the following about articles of its Conscious Collection: “They're made from at least 50% sustainably sourced materials – like organic cotton and recycled polyester — but many Conscious products contain a lot more than that.
When corporate environmental performance is greenwashed, it can counteract much-needed sustainability improvements. Not only that, but supporting a company engaged in greenwashing takes a slice of the pie from sustainable brands actually trying to do the right thing through their environmentally friendly CSR efforts.
Overall, I would have to say that Uniqlo is the winner here. Agree or disagree but store innovativeness, aesthetic, layout, fit, and quality relative to price point are better at Uniqlo. The H&M store is a less pleasing experience, fit is a bit whack, and garments seem to be of a cheaper quality.
To that end IKEA uses wood materials from more sustainable sources: More than 98% of the wood used for IKEA products is either FSC-certified or recycled. Taking care of the climate is a key part of IKEA's corporate responsibility.