Is the printing industry dead
While it will never be the economic juggernaut it once was, there will always be a place for printed products. Likewise, while employment in the printing industry has been in decline for more than a decade, it remains an important industry for countless workers throughout the world.
Is print dead 2023
In a world where technology is constantly evolving and digital marketing is becoming more prevalent, it's easy to assume that traditional marketing methods, such as print, are becoming obsolete. But the truth is, print is far from dead in 2023.
Is the printing industry shrinking
Printing in the US industry trends (2018-2023)
Printing revenue has fallen at a CAGR of 3.0% to $82.9 billion over the past five years, including a 3.4% decrease in 2023 alone, when profit accounts for 4.1% of revenue.
What is the future of the print industry
Statistics show that the print industry will continue to expand for the foreseeable future. Printing in the US is projected to grow as a market by 1.6% in 2022 (IBISWorld). As long as people need to communicate, and find new and novel ways to do so, print will remain an essential part of the marketing mix.
Why is print advertising dying
In our increasingly digital age, it's no surprise that print advertising is on the decline. More and more consumers choose to read news and explore special interest articles on their digital devices rather than read a print publication.
Is printing still a good business
Right now, there are about 25,000 companies specializing in commercial printing here in the United States, generating nearly $900 billion in annual revenue. It is certainly a lucrative industry, with growing demand.
Is print marketing making a comeback
In fact, in 2019 139 new magazine titles were launched in the US alone, and the same study by The Association of Magazine Media found that magazine readers contribute to 73% of primary sales. So, it's no surprise that we've seen direct mail and print publishing experiencing a resurgence.
Will the printing industry survive
As their research showed, printed media is not dying out just yet and is in fact, seeing a bit of a resurgence if anything. Therefore, despite the fact that many companies are now spending less on print than they have done in previous years, that's no reason to think that the form of media is any less important.
Is print advertising declining
According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a recent trend, as the global ad marketplace for print over the past six years, has been cut in half.
Why is print advertising declining
As the rise of smartphones accelerated the trend towards online consumption of news and other forms of journalism at the expense of newspapers and magazines, advertisers gradually moved their budgets online as well, forcing many print publications out of existence.
Does print media have a future
Print is evolving
Despite the decline print has experienced over the past few years, the industry is transforming and the future is looking optimistic. The future of print media is looking to be on the rebound because of the unprecedented expansion the industry is experiencing.
